Specialized Tour de France VIP Program

This year the Tour de France start in Rotterdam, The Netherlands. With two major teams, Saxo Bank and Astana, Specialized is host to their international relations and retailers. I.D. Dept. is has created the brand concept for this program to make it a true Specialized Brand Experience. Besides the VIP program, I.D. Dept. is involved in a very special media concept which is under still under embargo. More to come…

This entry was posted on Tuesday, May 18th, 2010 at 2:12 pm and is filed under Work, Work 2010 and tagged with Brand, Specialized. You can follow any responses to this entry through the RSS 2.0 feed.